What We Do?

Personal branding is more important today than it’s ever been. Competition is stiffer and the marketing landscape is more complex because of ever-evolving digital platforms. YOU need a marketing partner that understands the importance of branding and is equipped to help you take your business to the next level.

Brand Strategy

Your brand journey-and the strategy that will guide it-is unique. The journey begins with your FREE one-hour personal brand consultation. We probe. We challenge. We collaborate. And out of this process comes a strategic vision designed for your personal brand. It's this vision that will inform every marketing decision we make in developing your personal plan.


Traditional media is still a force to consider for brand development. RAD has deep experience planning and buying ALL media. As our name suggests, we are drawn to local radio because of its credibility with listeners and added value opportunities. But, overall, we consider ourselves "media agnostic" when it comes to creating a marketing plan that best meets your business goals.

Radio and TV Media Planning and Buying

Local Endorsements


Outdoor Advertising

Place-Based Out of Home

Local Print


RAD builds comprehensive digital plans to support the unique needs of each agent. The digital landscape is complex and continuously evolving. RAD will help guide you to achieve the best mix of digital platforms to drive both brand recognition and conversion/leads. These platforms include, but are not limited to:

Digital Media Buying

Display Advertising/Banners

Retargeting/Behavioral Targeting


Geo-Targeting (Zip Code Targeting)

Geo-Fencing (Address-Based Target)

Social Media Management

Facebook Posting





Agent Web Site Review/Assessment

Freshen Copy and Images

Search Strategy

Technical Audit

Content Development

Reaching the right prospects is one thing. But you must have a compelling brand story, something that inspires those prospects to act! The cornerstone of RAD's service model is content and copy development. We will tell your brand story across all formats. See below for details on our content services.

Advertising Copywriting

One of the most powerful ways to bring your brand story to life is through traditional advertising. RAD will handle concept development, copywriting and production for your brand marketing campaigns.


Blogging can drive nearly 60% more traffic to your website. RAD will customize blog posts to meet your requirements or you can pull from our growing library of consumer-focused blog posts.

Social Media Posting

RAD will work with you to develop a social media posting calendar to meet your business objectives. We can post across all social platforms: Facebook, Twitter, LinkedIn, Pinterest, Instagram.


Video increases the chance of front page Google position! RAD will work with you on a script and production plan to meet your brand objectives.

White Papers/Ebooks

Downloadable white papers or ebooks are a powerful tool for driving traffic to your site and increasing the chance for conversation-ready leads. RAD will work with you on a content strategy for both formats.

Landing Pages

Landing pages serve one critical role in your marketing plan: convert visitors to your site to active leads. RAD will design a landing page strategy to ensure we are capturing the right demographic information from every visitor.

Email Marketing

According to the Direct Marketing Association, every $1 invested in email marketing returns over $44! RAD can help you turn your database into a lead generating machine.

Direct Mail

Nearly 4/5 of consumers will act on an interesting direct mailer. RAD can help you design a direct mail campaign to target special neighborhoods.

Speech Writing

One of the best ways to build your personal brand is through talks to local community groups. RAD can work with you on speech writing and will also coach you prior to your talk.

Sign Up For The RAD Blog

There are hundreds of blogs about how to be a better seller or real estate agent. That's why RAD's blog is going to focus on you as a person. Every Friday, we will post an article giving you advice on how to improve many aspects of your personal life so you can stay focused on constantly improving and evolving your professional life.