Personal branding is more important today than it’s ever been. Competition is stiffer and the marketing landscape is more complex because of ever-evolving digital platforms. YOU need a marketing partner that understands the importance of branding and is equipped to help you take your business to the next level.
Your brand journey-and the strategy that will guide it-is unique. The journey begins with your FREE one-hour personal brand consultation. We probe. We challenge. We collaborate. And out of this process comes a strategic vision designed for your personal brand. It's this vision that will inform every marketing decision we make in developing your personal plan.
Traditional media is still a force to consider for brand development. RAD has deep experience planning and buying ALL media. As our name suggests, we are drawn to local radio because of its credibility with listeners and added value opportunities. But, overall, we consider ourselves "media agnostic" when it comes to creating a marketing plan that best meets your business goals.
RAD builds comprehensive digital plans to support the unique needs of each agent. The digital landscape is complex and continuously evolving. RAD will help guide you to achieve the best mix of digital platforms to drive both brand recognition and conversion/leads. These platforms include, but are not limited to:
Reaching the right prospects is one thing. But you must have a compelling brand story, something that inspires those prospects to act! The cornerstone of RAD's service model is content and copy development. We will tell your brand story across all formats. See below for details on our content services.
One of the most powerful ways to bring your brand story to life is through traditional advertising. RAD will handle concept development, copywriting and production for your brand marketing campaigns.
Blogging can drive nearly 60% more traffic to your website. RAD will customize blog posts to meet your requirements or you can pull from our growing library of consumer-focused blog posts.
RAD will work with you to develop a social media posting calendar to meet your business objectives. We can post across all social platforms: Facebook, Twitter, LinkedIn, Pinterest, Instagram.
Video increases the chance of front page Google position! RAD will work with you on a script and production plan to meet your brand objectives.
Downloadable white papers or ebooks are a powerful tool for driving traffic to your site and increasing the chance for conversation-ready leads. RAD will work with you on a content strategy for both formats.
Landing pages serve one critical role in your marketing plan: convert visitors to your site to active leads. RAD will design a landing page strategy to ensure we are capturing the right demographic information from every visitor.
According to the Direct Marketing Association, every $1 invested in email marketing returns over $44! RAD can help you turn your database into a lead generating machine.
Nearly 4/5 of consumers will act on an interesting direct mailer. RAD can help you design a direct mail campaign to target special neighborhoods.
One of the best ways to build your personal brand is through talks to local community groups. RAD can work with you on speech writing and will also coach you prior to your talk.