RAD Leadership

RAD’s senior management team draws from nearly 100 years of collective experience across all marketing disciplines:

Sharon McCormick


Sharon combined her 20+ years of media management and business ownership with her passion for helping Realtors and created RAD.

Kate Jacobs

VP-Media Director

Kate is a seasoned media planning and buying professional who has been both a successful seller and agency entrepreneur.

Doug Spak

Chief Content Officer

Doug is an Emmy-nominated copy writer and brand strategist with extensive content experience across all digital formats.

Let us do for your brand what we've done for these

Are We a Good Fit ?

RAD was created for agents and teams seeking to build their brand and develop marketing campaigns that drive quality leads. Brand building and marketing is a complex process requiring a often significant investment of both time and money on the part of the agent/team. Of course, every situation is different, but if you would like a frame of reference to determine if we would be a good fit for your needs, consider: the average RAD customer is an agent/team with at least $10MM in gross commissionable income. This is NOT a requirement for us to work together. However, it does give you an idea of the resources required for agents committed to building and sustaining their personal brand.

Sign Up For The RAD Blog

There are hundreds of blogs about how to be a better seller or real estate agent. That's why RAD's blog is going to focus on you as a person. Every Friday, we will post an article giving you advice on how to improve many aspects of your personal life so you can stay focused on constantly improving and evolving your professional life.