RAD Blog

  • Are You a People-Focused Leader
  • Let’s face it: the real estate business isn’t for the faint of heart and it’s an industry that calls for strong and motivational leaders. Whether you have your own agency, are a managing broker, or even an agent working to lead your clients in the right directions, it’s crucial to hone an effective leadership style. […]
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  • Get Serious About Marketing in 2018
  • It’s time to get serious about marketing. Regardless your 2017 transaction performance, life in real estate won’t get easier in 2018. Your competitors are hungrier and technology continues to turn the industry on its head. Put yourself in the shoes of the prospective homeowner. You are bombarded with postcards, cold calls, emails and bus-stop benches […]
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  • A Face For Video. Or, Maybe Not
  • If you haven’t heard, video is big. Within the next few years, it’s expected that more than 80% of the content on the Internet will be some form of video.  There are a million statistics on the power of video as a marketing and branding tool.  People tend to be more engaged with your brand […]
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  • How To Pick A Real Estate Marketing Consultant
  • A recent post on ActiveRain was entitled How To Become a Real Estate Marketing Superstar. The post promoted their ebook by the same title. It was a good post and worth reading. The writer lays out three essentials for any modern real estate marketing plan: Marketing Strategy: indeed, looking at what you’ve done over the past 12 […]
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  • Facts Tell, Stories Sell
  • From it’s earliest days, branding has been about telling stories. TV’s cultural impact is, in large measure, attributed to its power to bring products and brands to life.  In fact, TV is still considered one of the most trusted marketing vehicles by U.S. businesses.  Although the torch is now being passed to a new generation of […]
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There are hundreds of blogs about how to be a better seller or real estate agent. That's why RAD's blog is going to focus on you as a person. Every Friday, we will post an article giving you advice on how to improve many aspects of your personal life so you can stay focused on constantly improving and evolving your professional life.