About

When Friends Come Together

On some level, Radio and Digital (RAD) was meant to be!

We’ve known each other and have worked together in various capacities for more than two decades. It wasn’t until the summer of 2015 that our orbits would cross in both a collaborative and meaningful way.

Sharon gathered us for vanilla lattes several days after she returned from a real estate industry event. “I talked to dozens of agents and kept hearing the same thing over and over,” she said.

“We need to DO MORE with our marketing!”

Over the second round of lattes, we came up with the idea for RAD, building on our more than 100 years of collective marketing experience. We wanted to offer top agents something they said they needed: a resource, a partner to guide them through the increasingly complex and rapidly evolving world of brand marketing.

A RADICAL ASSET FOR YOUR BUSINESS

Here are 5 reasons why we believe RAD can make a difference in your business:

  • We’ll help you focus on evolving your personal brand in order to differentiate you from other top agents in your market.
  • We’ll help you maximize the value of your precious marketing dollars.
  • We’ll help you build meaningful awareness in your market to help cold calls become warm calls (“Oh, yeah, I’ve heard of you…”)
  • We’ll help you tell your unique story in a way that will connect with your prospects.
  • We’ll work tirelessly to help you drive conversation-ready leads.

 

RAD LEADERSHIP
RAD’s senior management team draws from nearly 100 years of collective experience across all marketing disciplines:

Sharon McCormick
President

Sharon combined her 20+ years of media management and business ownership with her passion for helping Realtors and created RAD.

Kate Jacobs
VP-Media Director

Kate is a seasoned media planning and buying professional who has been both a successful seller and agency entrepreneur.

Doug Spak
Chief Content Officer

Doug is an Emmy-nominated copy writer and brand strategist with extensive content experience across all digital formats.

What RAD offers top agents:

Personal Brand Consulting

RAD is a "personal branding consultancy" tailored specifically to the needs of top tier real estate agents and their teams.

Concierge Service Model

RAD takes a hands-on approach to service; we manage the details so you can stay focused on your primary role of acquiring and closing transactions.

Extensive Media and Digital Resources

RAD offers an extensive menu of media and digital resources that can be used independently or as part of a comprehensive brand-marketing plan.

Lead Generation Focus

RAD uses analytics to assess the effectiveness of all media and content strategies to drive more conversation-ready leads.

Let us do for your brand what we've done for these

Are We a Good Fit ?

RAD was created for agents and teams seeking to build their brand and develop marketing campaigns that drive quality leads. Brand building and marketing is a complex process requiring a often significant investment of both time and money on the part of the agent/team. Of course, every situation is different, but if you would like a frame of reference to determine if we would be a good fit for your needs, consider: the average RAD customer is an agent/team with at least $10MM in gross commissionable income. This is NOT a requirement for us to work together. However, it does give you an idea of the resources required for agents committed to building and sustaining their personal brand.

It’s simple to get started. Just sign up for our ONE-HOUR PERSONAL BRAND CONSULTATION. This no obligation session gives RAD the opportunity to learn about your business goals and challenges, as a prelude to building your personal brand-marketing plan.

Learn More

Sign Up For The RAD Blog

There are hundreds of blogs about how to be a better seller or real estate agent. That's why RAD's blog is going to focus on you as a person. Every Friday, we will post an article giving you advice on how to improve many aspects of your personal life so you can stay focused on constantly improving and evolving your professional life.